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Latest articles and updates from across the CM Beyer group

News and updates from CM Beyer North America. For group-wide announcements and articles you can also read the CM Beyer Limited news page.

March 3, 2026

A practical guide to direct-to-consumer sales for B2B companies

Direct-to-consumer is not just for e-commerce brands. B2B companies can use DTC principles to shorten sales cycles and improve margins.

BusinessInsight
March 2, 2026

Document accessibility: large print, plain language, accessible PDFs

Standard documents do not work for everyone. We can send your statements, letters and forms in larger print, in plain language, or in an accessible electronic format on request.

Group News
February 25, 2026

Digital advertising in 2026: what has actually changed

Between AI-generated creative, privacy regulations, and platform changes, digital advertising looks different this year. Here is what matters and what does not.

ComplianceInsight
February 24, 2026

Affordability over algorithms: how a human reviews every borderline application

Most loan decisions are automated for speed, but every borderline case at Credicorp is reviewed by a credit analyst — and every adverse decision carries a plain-English explanation. Here is how the routing works.

Group News
February 24, 2026

Marketing attribution models compared: first-touch, last-touch, linear, time-decay, and data-driven

A side-by-side comparison of the five main attribution models, when each works, and which UK SMEs should default to in 2026.

Insight
February 23, 2026

Settlement figures: when to ask, and what the number means

A settlement figure is the exact amount needed to clear your loan on a specific date. Here is what it includes, when to ask for one, and how to use it.

Group News
February 18, 2026

The real cost of hiring the wrong marketing agency

Switching agencies is expensive — not just in fees, but in lost time, repeated briefings, and campaigns that never got the chance to compound.

BusinessInsight
February 12, 2026

Why your business plan is probably too long

A 40-page business plan might impress a bank manager. But if nobody in your team has read it since it was written, it is not a plan — it is a document.

BusinessInsight
February 10, 2026

Sustainability at Credicorp: our small-lender ESG picture, honestly

ESG reporting standards were built for FTSE-100 firms. As a small UK lender we still have an ESG footprint and an ESG opportunity. Here is what we actually do across environment, social, and governance — without the marketing gloss.

Group News
February 7, 2026

How to measure marketing ROI without overcomplicating it

Most businesses know they should be measuring marketing performance. Fewer know how to do it without drowning in dashboards. Here is a practical framework.

BusinessInsight
February 5, 2026

CM Beyer confirms registered office and initial appointments

The Company has confirmed its registered office address, appointed its initial director, and completed the administrative steps required to commence trading.

Corporate
February 3, 2026

CM Beyer Limited is now operational

CM Beyer Limited has commenced trading from its registered office in London, offering marketing, advertising and business management consultancy services across the United Kingdom.

BusinessCorporate

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