Strategy, research and campaign planning built around US market data.
Good marketing starts with knowing your market. CMB Insight delivers the research, segmentation and strategy work that sits underneath every effective campaign — so when budget is committed to advertising, it is committed to the right audience, the right channel and the right message.
Our US engagements draw on local market data (US Census, BLS, IBISWorld, Nielsen, Mintel) alongside our parent company’s UK research capability, giving you the benefit of dual-market context where it is useful and a clean local-only view where it is not.
Every project produces written deliverables you can use — strategy documents, research reports, audit findings, KPI frameworks — not just slide decks that get filed and forgotten.
Whether the work is a one-off research project or quarterly retained advisory, the underlying structure is the same. We resist the consultant tendency to dress up four steps as twelve.
Discovery call to understand the decision the research needs to support. Written brief covering audience, market, hypotheses and success criteria.
Primary and secondary research using US sources (Census, BLS, IBISWorld, Nielsen, Mintel) plus UK-group context where useful. Findings captured in a structured workbook.
Findings translated into a written strategy document or research report. Includes assumptions, evidence base, alternatives considered, and explicit recommendations.
Presentation session to your team, with the deliverable handed over in editable form. Follow-up Q&A window included as part of the engagement.
Every CMB Insight engagement produces tangible written outputs. You own the deliverables in editable form and can use them however you wish across your business.
15–40 page document covering market context, audience, positioning, channel mix, KPIs and a 12-month roadmap. Editable Word and PDF.
Structured spreadsheet of the underlying data — competitor pricing matrix, segment sizing, keyword volumes, channel benchmarks. You own the source data.
Specific, measurable indicators tied to the strategy. Baseline values where available, targets where appropriate, and a reporting cadence.
Illustrative examples of recent Insight engagements. Details anonymized at client request — the structures and outcomes are accurate.
UK-headquartered SaaS business considering a US launch. We sized the addressable US market, mapped local competitors, validated price positioning and identified the two segments worth opening with.
US-based direct-to-consumer retailer with three product lines wanted ongoing segmentation work to inform creative and channel decisions. We took it over from an internal team that had stopped updating it.
Financial services client in a category where competitor pricing and messaging shifts weekly. Monthly written reports plus immediate alerts on material changes.
Indicative pricing in USD. Final scope and fee confirmed in writing before any engagement begins.
Tell us what you need to understand about your market and we will propose the right level of engagement.
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