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Advertising that gets seen, remembered and measured.

Creative, media buying and campaign management for the US market - FTC and NAD aligned.

There is no shortage of places to advertise. The hard part is knowing which ones are worth your money in the US market, getting the creative right, and making sure someone is actually watching the numbers once campaigns go live. CMB Amplify handles all three.

We develop concepts, produce creative assets, plan and buy the media, then manage the campaign from launch through to final reporting. We work across digital and traditional — Meta, Google, LinkedIn, TikTok, programmatic, print, OOH, broadcast, CTV — and we have no preferred channel. We recommend what makes sense for your audience and your budget.

Every campaign we run in the US is reviewed against Section 5 of the FTC Act, the FTC’s Endorsement Guides, and the relevant industry self-regulatory codes (NAD, ERSP, CARU for any campaigns reaching minors) before launch. Truth-in-advertising standards under federal and state UDAP statutes are built into our creative review process. The division runs the same creative and media methodology as CMB Amplify at the UK parent, adapted for the US media market and regulatory regime.

What’s included

  • Advertising concept development and creative direction
  • Ad copywriting and visual design
  • Digital ad production - social, display, video, programmatic, CTV
  • Print advertising design and production
  • OOH and signage creative
  • Media planning, scheduling and buying
  • Channel allocation and budget optimization
  • Campaign launch, monitoring and optimization
  • FTC Endorsement Guides and Section 5 compliance review
  • Full performance tracking and reporting
  • A/B testing and creative iteration
Methodology

How an Amplify campaign runs

Same four-step structure used across the group, applied to creative and media delivery. The compliance review at step three is non-negotiable — campaigns don’t go live without it.

Brief & concept

Discovery of audience, objective, budget and timeline. Concept territories developed. Creative direction agreed before any production work begins.

Produce

Creative assets produced in all required formats. Media plan finalized with channel mix, audience targeting and budget allocation. Trackable links and conversion setup.

Review & launch

Mandatory compliance review against the FTC Act, FTC Endorsement Guides, NAD self-regulation and any category-specific rules (alcohol, gambling, financial services, healthcare). Sign-off, then launch.

Optimize & report

Live monitoring with real-time optimization against agreed KPIs. Written performance reports on the agreed cadence. End-of-campaign retrospective and recommendations.

Deliverables

What you actually get

Creative assets, media plans and performance reports — in editable form, owned by you. No locked vendor accounts, no hostage data.

Creative asset library

All ad creative in all required formats (social, display, video, CTV, print, OOH). Source files included. You own and can reuse everything we produce.

Media plan

Documented channel mix, audience targeting, budget allocation, flighting schedule and forecast performance. Updated when the live campaign data warrants it.

Performance reporting

Written reports against the agreed KPIs on your chosen cadence (weekly/bi-weekly/monthly). Includes recommendations, not just numbers.

Examples

Campaigns that look like this

Anonymized examples of recent Amplify campaigns. Numbers are illustrative and rounded.

Starter scope

Single-channel performance campaign for a B2B SaaS launch

LinkedIn-only program over two months. Creative across five ad formats, audience segmentation by job title and seniority, weekly reporting.

Outcome: Cost-per-qualified-lead came in roughly 40% below internal forecast; program extended into Plus tier.
Plus scope

Three-channel campaign for a US DTC brand

Meta, Google Search and CTV. Quarterly creative refresh, bi-weekly reporting, A/B testing on headlines and creative.

Outcome: Blended ROAS improved meaningfully quarter-on-quarter; channel mix rebalanced based on twelve-week data.
Pro scope

Multi-channel always-on program for a financial services client

Continuous campaign across digital, CTV, OOH and select broadcast. Weekly reporting. Category-specific compliance review against SEC, FINRA and CFPB rules.

Outcome: Brand-recall studies showed significant uplift in target segments over twelve months; program ongoing.
Plans

Choose your plan

Indicative pricing in USD. Final scope and fee confirmed in writing before any engagement begins.

CMB Amplify
Starter
For businesses running focused campaigns on a defined budget.
  • Creative development for one campaign per month
  • Ad copywriting and design for up to two formats
  • Media planning and placement on one channel
  • Monthly performance report
  • Campaign monitoring and basic optimization
  • Email support
Get started
CMB Amplify
Plus
For businesses that need consistent advertising presence across multiple channels.
  • Creative development for up to three campaigns per month
  • Ad copywriting and design across multiple formats
  • Media planning and buying across up to three channels
  • Bi-weekly reporting with optimization recommendations
  • A/B testing on active campaigns
  • Dedicated account contact
  • Monthly creative and strategy review
  • OOH and print production management included
Get started
CMB Amplify
Pro
For businesses that need a complete advertising function without an internal team.
  • Everything in Plus
  • Unlimited campaign and creative development
  • Full-year media strategy and planning
  • Media buying across all relevant channels
  • Weekly reporting and real-time optimization
  • Video production management
  • Brand creative asset library development
  • Priority turnaround on all deliverables
  • Scope and fee tailored to requirements
Contact us
FAQ

Common questions about CMB Amplify

Do you take commission on media spend?
No. We charge a transparent management fee for media planning and buying. The platforms we buy through (Meta, Google, programmatic exchanges, CTV networks) are paid the published media cost in full — we do not take agency-of-record kickbacks. You can reconcile media invoices directly against platform reporting.
Who owns the ad accounts — us or you?
You. We work in client-owned ad accounts wherever possible (Meta Business Manager, Google Ads, LinkedIn Campaign Manager). If you don’t already have accounts, we will set them up under your business name and grant ourselves agency-level access. You can revoke access at any time.
How do you handle category-specific advertising rules?
Categories with additional regulation (alcohol, gambling, financial services, healthcare, children’s products) trigger a category-specific compliance review at step three of the methodology. We do not advertise tobacco. Financial services creative is reviewed against SEC, FINRA and CFPB rules where applicable; healthcare creative against FDA promotional standards.
What happens with influencer and creator partnerships?
Influencer work is structured as a paid commercial arrangement with clear disclosure. We brief the creator, manage the contract, review content for FTC Endorsement Guides compliance and ensure proper #ad / #sponsored disclosure. We do not run undisclosed creator work — the FTC has been actively enforcing against this since 2017.
Can we start with a small test budget?
Yes — the Starter tier is built for this. A focused single-channel test is often the right way to validate audience and creative before committing larger budget. We are upfront when a test budget is too small to produce statistically meaningful results.
What if a campaign isn’t performing?
We say so, in writing, in the next report. The reporting includes a recommendation — pivot creative, shift channel mix, pause and reassess, or stop. We don’t keep spending into bad data hoping it improves. The retainer fee continues during a pause because the planning and reporting work continues; only media spend stops.

Let’s build the campaign.

Tell us your objective, your audience and your budget, and we will scope the right plan.

Talk to CMB Amplify

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